Amazon’s Private-Brand Home Security Cameras: Ring and Cloud Cam Product Features and Market Situation
Amazon’s Private-Brand Home Security Cameras: Ring and Cloud Cam Product Features and Market Situation
We previously introduced the brand features and advantages of Amazon’s smart home security camera brand, Ring. In addition to Ring, Amazon also has another smart home security camera brand, Cloud Cam.
This article provides an overview of the product features and market situation of Amazon’s two major smart home security camera brands, Cloud Cam and Ring.
I. Core Product Line
Cloud Cam
Features: 1080P HD video quality, 120° wide-angle lens, 8 infrared LEDs for night vision, AI-powered motion detection, two-way voice chat, and integration with Echo devices.
Storage Service: The free version retains 24 hours of video, which can be extended to 30 days with a subscription.
Application Scenario: Integrates with Amazon Key service to grant temporary access to your home for package delivery.
Ring Series
Ring Video Doorbell: A smart doorbell and security camera in one, supporting remote viewing, motion detection, and two-way voice chat.
Ring Moving: A 360-degree rotating camera with color night vision, call noise reduction, and deep integration with Alexa devices.
II. Technical Highlights
AI Security: Cloud Cam uses algorithms to distinguish between human activity and distractions like pets, reducing false alarms.
Scalability: Supports multi-camera networking, with zoned monitoring areas managed via the app.
Price Protection: Data is encrypted and stored on AWS cloud servers, and users can manually delete recordings.
Ring Series
Featured Product: Ring Video Doorbell 423 Plus Pro (smart doorbell + surveillance all-in-one), supports AI-generated suspicious activity notifications, and integrates with Amazon Key.
Price: Approximately 1,647.3 yuan (not available through self-operated channels), targeting the mid-to-high-end security market.
Technical Highlights: Two-way voice, motion detection, and deep integration with Alexa.
Cloud Cam
Features: 1080P HD, 120° wide-angle, night vision, activity tracking, compatible with Echo devices.
Differentiation: Extended storage via subscription service (24 hours for the free version, 30 days for the paid version).
III. Channels and Sales Performance
Online Dominance: Growth in emerging markets is primarily driven by e-commerce channels.
Rise of Chinese Manufacturers: Brands like EZVIZ and Xiaomi hold a 36.1% global market share, but Amazon’s private label brands continue to excel with their AI ecosystem and localized services.
Ring Series
Sales Highlights: Smart doorbells like the Ring Video Doorbell 423 Plus Pro have consistently topped Amazon’s security category best sellers, with monthly sales exceeding 4,000 units and an average order value of approximately 1,647.3 yuan.
Technical Advantages: Through AI human detection and deep integration with the Alexa ecosystem, false alarm rates are reduced by 60%, and subscription services contribute over 30% of revenue.
Cloud Cam
Basic Model Sales: In 2025, monthly sales of the basic Cloud Cam model averaged approximately 12,000 units, primarily driven by Amazon Prime membership bundle promotions.
Subscription Conversion Rate: 35% of free version users converted to paid storage services, significantly higher than the industry average.
IV. Competitive Comparison and Channel Distribution
Price Range Competition
Amazon’s own-brand mid-to-high-end products (such as the Ring Pro 4) compete directly with the Arlo Ultra 4K (priced at 3,363.27 yuan), but it holds an advantage thanks to its localized service offerings.
The low-price market faces competition from Chinese manufacturers (such as EZVIZ and Xiaomi), which hold a 36.1% global market share.
Channel Performance
North American online channels accounted for 82% of sales, with Amazon’s own sales accounting for approximately 15%. Sales from third-party sellers delivered via FBA grew by 27%.
V. Future Outlook
Technical Directions: Generative AI summary notifications and multi-camera collaborative security; the generative AI summary notification feature is expected to launch in 2026, potentially driving a 20%-30% price premium.
Potential Challenges: Privacy concerns and data security require continuous optimization.
Emerging Markets: Sales in countries such as India and Mexico, through the Amazon Local program, have increased by 61% year-on-year, becoming new growth points.